Sonic the Hedgehog has been Sega's mascot since 1991.

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Sega Corporation (株式会社セガ, Kabushiki-gaisha Sega^?) is an international video game software and hardware developing company, and a former home computer and console manufacturer. The company has had success in both arcades and the home console market, but in early 2001, they left the consumer console business and began concentrating on software development for multiple platforms. Many "old-school" gamers consider Sega as Nintendo's greatest rival in the 8 bit and 16 bit console wars.

Sega's main offices, as well as the main offices of its domestic division, Sega of Japan, are located in Oyata, Tokyo, Japan. Sega's European division, Sega of Europe, is headquartered in the Chiswick area of London, England, United Kingdom. Sega's North American division, Sega of America, is headquartered in San Francisco, California, United States. The North American division moved from Redwood City, California in 1999. Until 2000, Sega's official corporate name was Sega Enterprises Ltd.. It is also referred to as Sega U.

History

1940-1988

Sega was originally founded in 1940 as Standard Games (later Service Games) in Honolulu, Hawaii , by Martin Bromely, Irving Bromberg, and James Humpert to provide coin-operated amusements for American servicemen on military bases. Bromely suggested that the company move to Tokyo, Japan in 1951 and in May 1952 "SErvice GAmes of Japan" was registered.

In 1954, another American businessman David Rosen fell in love with Tokyo and established his own company, Rosen Enterprises, Inc., in Japan to export art. When the company imported coin-operated instant photo booths, it stumbled on a surprise hit: The booths were very popular in Japan. Business was booming, and Rosen Enterprises expanded by importing coin-operated electro-mechanical games.

Rosen Enterprises and Service Games merged in 1965 to make Sega Enterprises. Within a year, the new company released a submarine-simulator game called "Periscope" that became a smash-hit worldwide.

In 1969, Gulf+Western purchased Sega, and Rosen was allowed to remain CEO of the Sega division. Under Rosen's leadership, Sega continued to grow and prosper. In the videogame arcades, Sega was known for producing Frogger and creating Zaxxon. Sega's revenues would hit $214 million by 1982 and in 1983, Sega would release their first video game console (the SG-1000), the first 3D arcade video game (Subroc-3D, which used a special periscope viewer to deliver individual images to each eye), and the first action-based laserdisc arcade game (Astron Belt).